People in front of a poster featuring multiple individuals with various poses against a colorful background, with two women in the foreground seen from behind.

Web Drama Poster

I was contacted by a Japanese video crew that was about to launch a new web drama for a big broadcasting company in Japan. The two main premises were that the drama's story had a cat in the center of the story and that the concept of watching the show was that you could choose which characters’ story you wanted to see. A new more interactive way of watching.

I got a mood board from the director explaining the style and mood they were going for.
The finished poster is the one you see at the top of this page. Where the oval shape in the background represents a cat eye. Since the focus was also on this drama being new and innovative and broadcasted online I added this glitch effect to convey a digital feel.

A young woman with long black hair and a backpack, smiling and looking at a tablet screen at night. Her reflection is visible on a nearby reflective surface, with blurred city lights and buildings in the background.
Digital glitch art with pixelated, distorted text that reads 'DAX' and 'LEVEL' amid colorful digital noise and streaks.
Sunset over a city skyline with the Tokyo Tower illuminated in orange, surrounded by tall buildings and dark stormy clouds in the sky.

Process

The task at hand was to seamlessly blend modern aesthetics with a touch of retro allure, drawing from both B-action movie posters and the distinct ambiance of the Avengers film series. Balancing these seemingly contrasting influences required a nuanced approach, where my role as a designer involved extracting the essence from each source and melding them harmoniously.

In addition, I was entrusted with directing a remote photoshoot involving over 20 participants. Crafting meticulous sketches to guide poses and expressions, I navigated this challenge while adhering to tight deadlines and maintaining visual excellence.

This immersive experience also sharpened my communication skills, enabling me to decipher client briefs, ask pertinent questions, and unravel subjective interpretations. Despite the challenges, this journey significantly contributed to my growth as a graphic designer.

A hand-drawn sketch of a group of five people, four women and one man, in animated style. They are engaging in a boxing match with three women in boxing gloves in the foreground, and the man and another woman in the background. There are also three soccer balls and two other balls with X marks on the sides.
A sketch of three people's faces with various grid-like backgrounds and a cat silhouette in the lower part of the drawing.
A black and white line drawing of multiple women with various facial expressions, including sad, angry, and indifferent. Some women are topless or partially clothed, with messy hair. The drawing has a sketchy, abstract style.
A sketch of a person skateboarding with another person riding a flying skateboard above. A man in a suit with a briefcase stands nearby. Japanese text at the bottom reads 'Fujisawa wa neko de aru'.
Hand-drawn sketch of five girls, four with sad or distressed expressions, one with an angry or yelling expression, some standing and others sitting, with facial features and hairstyles depicted in pencil.

Result

Together with marketing professionals the poster received praise and the web drama gather a significant amount of attention before the launch.

Person holding a smartphone displaying a poster or screen with four people, possibly a film or show, with colorful text and a dark background.