Spill the AR tea
- Interactive 3D poster
The brief and backgrounf
My Role
This is a personal project that I created and designed myself, from brief to finished mockup product.
Concept
The idea behind it
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Process & Thoughts
Mainly for a female audience
This time, I drew inspiration from Japanese packaging aesthetics and recent Western design trends, known for their vibrant and playful expressions, in contrast to the prevalent corporate minimalism that has been dominant in recent years.
It was my first foray into creating package design, from conceptualization to the finished mockup. Venturing into this new area required me to shift my approach to design thinking and the process. I closely examined similar products to understand the nuances to consider when crafting a three-dimensional design, especially in the realm of food packaging.
KEYWORDS
Matcha Green
Maximalism
Colorful
Japanese
Poppy
Modern
Cute
Round/Bubbly (text)
Playful
Final Product
Hitting your macros in a funky way
The aim was to design packaging tailored for a predominantly female audience, emphasizing both product quality and aesthetic appeal. Using rounded shapes and soft colors, the packaging conveys a playful and friendly impression, setting it apart from the current market's more utilitarian designs for protein powders and bars.
