Rugby to cycling, Japan to France

This project began with a request from DHL Japan for bicycle wear (T-shirt and helmet) designed for their delivery staff, subtly referencing the upcoming Rugby World Cup 2023 in France. Despite not sponsoring the event this time, DHL Japan aimed to maintain a connection with their past sponsorship during the World Cup held in Japan.

The primary challenge involved infusing elements of both Japan and France into the design, all while adhering to DHL's stringent design guidelines. The request specifically called for a combination of French-style illustrations and Japanese imagery to emphasize the relationship between DHL and rugby.