Half of the image shows a bright, white kitchen with minimal decor, a window, white cabinets, and a small white chair. The other half features a modern kitchen with blue tiled backsplash, open wooden shelves with dishes, a gray refrigerator, a marble countertop with flowers in a vase, and a beige chair.

HEYA-DEZA

Japanese Mobile Game Logo

I was tasked with creating a new, localized logo for a game originally launched in America, but now targeting a Japanese audience. This 3D-rendered interior design game predominantly appeals to a female demographic. Drawing on my extensive experience living in Japan and designing visuals for the local audience, I possess a deep understanding of the distinctive aesthetics that resonate with the Japanese audience.

The name is written in Japanese using characters from the Katakana “alphabet” that is mainly used to write foreign names and word borrowed from a foreign language. ヘヤ(heya) is the Japanese word for “Room”, and デザ(deza)is a shortened version of デザイン(dezain) which is the Japanese way of saying “Design“.

The Design

Initially inspired by the game's 3D-rendered interiors, the logos below were designed to align with the customizable colors, materials, and patterns within the virtual rooms. However, after in-depth discussions with the client, we decided to pursue a more classical and playful approach.

The selected logo showcases characters in the form of a ruler and painting brush, symbolizing precision and creativity, respectively. This choice effectively captures the game's lighthearted and enjoyable image while emphasizing the DIY aspect of interior customization.

Smartphone displaying a colorful interior with a yellow wall, blue sofa, cushions, potted plants, and a desk lamp, with stylized Japanese text on the screen.

KEYWORDS

DIY

Interior

Playful

Cartoon

Cute/Kawaii

Soft

Poppy

A silver laptop with four colorful decals featuring tape measures and a screwdriver on the lid, placed on a purple surface.

Yellow tote bag with pink handles and Japanese characters and icons, placed on a white surface with a decorative white wire basket nearby.

A roll of border tape decorated with colorful illustrations of children and rulers, placed on gray concrete steps.

A young woman with brown hair in a ponytail, wearing a white blouse, sitting on a dark gray sofa, looking at her smartphone with a slight smile. There is a decorative pillow and a beige pillow on her lap, and a wooden wall panel is behind her.

Marketing Creatives

As a part of creating the visual branding identity for this project I also created a set of marketing materials for social media based campaign.

In whichever field or market I have a project in I take pride in doing a in-depth research to learn what trends and patterns are. Through doing so and working with marketing professionals, I’ve established a greater knowledge about how to approach each market. How to align with the trends but at the same time create something different that will catch people’s eyes and stay on their mind.

The Japanese market is a very specific one where things that work in most western cultures won’t have any effect on the potential users in Japan. So I have helped companies bridge that gap to bring their product to Japan and have a positive response.

A split image: the left side shows an outdoor wedding setup with floral decorations and an aisle, the right side shows an indoor church interior with floral arrangements and a wooden altar with a cross. The left side is labeled 'October-born' and the right side 'April-born'.

A split image showing two different bedroom styles: a Scandinavian-style bedroom on the left with a fox illustration on the wall and blue accents, and an American-style bedroom on the right with hot air balloon wall art and yellow patterns. Overlaid text in Japanese asks, 'Who is the most sense-good person among friends?' with a woman thinking in the foreground.

Split view of a kitchen with Japanese text overlay. The left side shows a black-and-white image of a kitchen with a sink by a window. The right side features a colorful, modern kitchen with a refrigerator, open shelves with white dishes, a marble countertop with a flower vase, and a beige chair. The Japanese text says "Before" on the left and "After" on the right, with a question about what kind of design will be chosen today.

Comparison of two pendant lights, an A-shaped chandelier on the left with white globes and a green background, and a rustic wooden bucket-style lampshade on the right with a yellow background and stylized Japanese text above.

Night view of tall, illuminated city skyscrapers and a daytime scene of a modern house with a pool, surrounded by green trees.

Interior of an indoor living space with a beige armchair, bookshelf, and plants on the left labeled in Japanese as Indo-style. Outdoor scene on the right showing a wooden outdoor shelter with a bed and cushions, labeled in Japanese as outdoor-style.

Comparison of two bedroom designs, one pink with floral wallpaper and whimsical tree decor, the other in neutral tones with minimalist tree branches, asking 'whose design sense is better?' with options 'you' or 'friend'.

Side-by-side images of wedding setups in different environments: a forest with a decorated arch for a forest wedding, and a beach with a white gazebo for a beach wedding. The left side has Japanese text that reads "フォレスト派" (Forest style), and the right side has Japanese text that reads "ビーチ派" (Beach style).

A modern bedroom with a large bed, two white nightstands with lamps, a gray armchair, a desk with a chair, a potted plant, and large windows letting in natural light.

A cozy living room with a sofa, floral pillow, pink lamp, and framed artwork, with an overlay indicating 95% approval and Japanese text about design sensibility.

Comparison of two living room interior designs with ceiling fans, one labeled 'アウトドア派' (outdoor style) with teal walls and the other labeled 'インドア派' (indoor style) with pink walls, both featuring sofas, shelves, and plants.

Comparison of two interior home decor styles featuring a fireplace with a cow skull, cactus, and decorative items; one style has cream-colored walls with beige accents, the other has orange walls with darker accents; linked to photos of two women.