Half of the image shows a bright, white kitchen with minimal decor, a window, white cabinets, and a small white chair. The other half features a modern kitchen with blue tiled backsplash, open wooden shelves with dishes, a gray refrigerator, a marble countertop with flowers in a vase, and a beige chair.

HEYA-DEZA

Japanese Mobile Game Logo

I was tasked with creating a new, localized logo for a game originally launched in America, but now targeting a Japanese audience. This 3D-rendered interior design game predominantly appeals to a female demographic. Drawing on my extensive experience living in Japan and designing visuals for the local audience, I possess a deep understanding of the distinctive aesthetics that resonate with the Japanese audience.

The name is written in Japanese using characters from the Katakana “alphabet” that is mainly used to write foreign names and word borrowed from a foreign language. ヘヤ(heya) is the Japanese word for “Room”, and デザ(deza)is a shortened version of デザイン(dezain) which is the Japanese way of saying “Design“.

Various colorful Japanese text graphics with playful, graphic design styles on a gray background.
The image features Japanese text and a graphic with a ruler, a paintbrush, and a cartoon-style logo with a ruler and building elements. The left side has Japanese text and tools, the right has a colorful logo with similar design elements.

KEYWORDS

DIY

Interior

Playful

Cartoon

Cute/Kawaii

Soft

Poppy

Sticker design featuring a yellow ruler, a yellow tape measure, and a pink mask outlined in white, with the background shown in both white and dark gray options.

The Design

Initially inspired by the game's 3D-rendered interiors, the logos below were designed to align with the customizable colours, materials, and patterns within the virtual rooms. However, after in-depth discussions with the client, we decided to pursue a more classical and playful approach.

The selected logo showcases characters in the form of a ruler and a paintbrush, symbolising precision and creativity, respectively. This choice effectively captures the game's lighthearted and enjoyable image while emphasising the DIY aspect of interior customisation.

Smartphone displaying a colorful interior with a yellow wall, blue sofa, cushions, potted plants, and a desk lamp, with stylized Japanese text on the screen.
A silver laptop with four colorful decals featuring tape measures and a screwdriver on the lid, placed on a purple surface.
Yellow tote bag with pink handles and Japanese characters and icons, placed on a white surface with a decorative white wire basket nearby.
A roll of border tape decorated with colorful illustrations of children and rulers, placed on gray concrete steps.