RELEAF - LOGO DESIGN

I designed this logo and brand identity for the plant caring app Releaf that you can read more about here. (coming soon)

The idea was to create a sleek and simple, yet friendly logo that would be the first encounter between users and the service, which helps people take better care of their plants.

A colorful area chart showing data trends over time with upward and downward slopes, divided into multiple sections with gridlines.
Stack of business cards on a white surface, the top card features a teal logo with a leaf and a question mark, and the card below displays contact information for Steven Jackson, a senior producer at Reach.
Digital illustration of multiple dollar signs with leaf accents on a light blue background.
A collection of circular stickers featuring the releaf logo, which includes a stylized letter 'r' with a leaf, in various shades of green and white, arranged on a translucent sheet against a light purple background.
Smartwatch with a black strap displaying an app icon with a leaf and a circular arrow.

Logo Sketches

Hand-drawn sketches of various plants, flowers, and gift boxes. Words 'Relearn', 'recycle', and 'recycle' are written among the drawings.
Stylized text and symbols with leaf motifs on a black background.
Diagram illustrating logo design process with leaf and letter R. Shows shape construction, leaf shape, and logo mark with placeholders for logo text.
Logo design that says 'releaf' with a stylized leaf symbol replacing the 'r', and the words 'LOGO GRID SYSTEM' above.
Horizontal color gradient with six color blocks from left to right: muted purple, bright green, teal, cream, light beige. Each block has a color hex code label in white or black.
An empty white background with no visible objects or scenery.

Logo Animation

Incorporating motion graphic design into branding design is crucial because it enhances engagement, improves storytelling, and strengthens brand recognition. I created this logo animation to capture users’ and potential users’ attention more effectively.

With this simple and poppy animation, I hope to convey playfulness to give the audience a feeling that the app is easy and fun to use.

A minimalist digital illustration of a candy cane with a green leaf attached to it on a black background.
Vertical stack of three rounded square buttons in teal, green, and gray on a black background.
Abstract logo with a white swirl and two light blue leaf shapes on a dark teal background.
Image of a typography poster showing different font styles including All Round Gothic and Apertura, with descriptive text about the fonts and their design qualities.
Illustration of a woman reading a book surrounded by large houseplants, with the Releaf logo and a "Get Started" button for a plant science app.
An illustration of a woman gardening, surrounded by plants, soil, and gardening tools, with the Releaf logo at the top and a message about learning to care for plants.
Illustration of a woman holding large green houseplant leaves, promoting a plant subscription service.
Illustration of a person holding a tray with three potted plants, with the Releaf logo above, encouraging sharing gardening tips.
White and teal circular objects with swirl pattern on a plain light gray background.
Wooden wall with multicolored 3D letters spelling out 're' and a green leaf attached to the letter 'r'.