From rugby to cycling, Japan to France
This project began with a request from DHL Japan for bicycle wear (T-shirt and helmet) designed for their delivery staff, subtly referencing the upcoming Rugby World Cup 2023 in France. Despite not sponsoring the event this time, DHL Japan aimed to maintain a connection to its past sponsorship of the World Cup held in Japan.
The primary challenge was infusing elements of both Japan and France into the design while adhering to DHL's stringent guidelines. The request specifically called for a combination of French-style illustrations and Japanese imagery to emphasise the relationship between DHL and rugby.
About the project
