H&M X TOGA ARCHIVE

In 2021, I assumed the role of a producer in collaboration with the esteemed Japanese video production company, OBF, to execute a Social Media Campaign for H&M Global, featuring their collaboration with the renowned Japanese high-end fashion brand, TOGA archives.

Throughout this project, I actively collaborated with H&M headquarters in Sweden, the H&M Japan office, as well as the esteemed TOGA teams from Japan and Britain.

The primary objective entailed the creation of an interview video with the TOGA designer, perfectly complementing the collection campaign videos filmed in London.

A woman in a beige trench coat standing at a city street corner, with cars and tall buildings in the background.
Traffic light showing red signal with an urban building in the background.
A person wearing black high heels and a floral dress standing on a street near a traffic barrier, with a blurred street scene in the background.
Person's hand reaching into a plastic storage container with labeled compartments and small hardware parts inside, part of their arm and torso are visible, wearing a blue jacket.
Close-up of a silver, sequined handbag hanging from a person's arm, with a blurred background of asphalt and reflections.
People working on architectural drawings with sketches and blueprints, at a desk with a computer and a pen.