Nakagawa Factory Ltd.
Logo Design & Branding
The client, a leading air duct manufacturer in Japan, was expanding and required a logo that would embody their company and air duct factory business. As a significant player in the industry, having contributed to the creation of Dubai Airport's ventilation system, it was vital to develop a logo that accurately conveyed their brand and expertise.
The logo design aimed to capture their image and business, representing their position as one of Japan's largest air duct manufacturers. By incorporating elements that symbolize professionalism, innovation, and reliability, the final logo effectively reflected the company's commitment to excellence and its contribution to notable projects like Dubai Airport.
KEYWORDS
Minimal
Corporate
Skyscraper
Ventilation
Sleek
Modern
Airy
Design Concept
The client didn’t have a clear image of what kind of design they wanted for the logotype. So in our first meeting I started a discussion and a brainstorming process to pin out what style might appeal to the client and the companies they work with as a manufacturer.
After showing some different styles and asking questions we agreed on the keywords above.
Since the clients main export is air duct cylinders for big office building and factories I wanted to add an element hinting to how they contribute to improvement in air circulation. To express that I created these new moon shapes with a gradation in color.
The rectangles are stylized high-rise buildings through which the air flows.
