NAKAGAWA LTD. BRANDING & LOGO DESIGN
The client, one of Japan’s largest air duct manufacturers, sought a logo that reflected their business and industry leadership.
Having contributed to major projects such as Dubai Airport’s ventilation system, the design needed to convey professionalism, innovation, and reliability. The final logo successfully represented their brand identity, expertise, and commitment to excellence.
KEYWORDS
Minimal
Corporate
Skyscraper
Ventilation
Sleek
Modern
Airy
Design Concept
The client had no clear vision for their logotype, so our first meeting focused on discussion and brainstorming to explore styles that would suit both them and their industry partners.
Through this process, we established the key design directions. Since their main export is air duct cylinders for large buildings and factories, I wanted the logo to hint at their role in improving air circulation. The crescent shapes with color gradation represent airflow, while the rectangles symbolize high-rise buildings through which the air moves.
