NAKAGAWA CORP. BRANDING & LOGO DESIGN

The client, one of Japan’s largest air duct manufacturers, sought a logo that reflected their business and industry leadership.

Having contributed to major projects such as Dubai Airport’s ventilation system, the design needed to convey professionalism, innovation, and reliability. The final logo successfully represented their brand identity, expertise, and commitment to excellence.

Business cards with a blue and white logo and contact information, laid out on a white surface.
A city skyline with tall office buildings and residential structures in the foreground, and Mount Fuji with snow-covered peak in the background under a clear blue sky.
A large industrial building's rooftop with white HVAC systems, ducts, and equipment against a cloudy sky.

KEYWORDS

Minimal

Corporate

Skyscraper

Ventilation

Sleek

Modern

Airy

A chart with four rows and horizontal sliders comparing personality traits. The traits listed on the left are Elite, Serious, Conventional, and Friend; on the right are Mass Appeal, Playful, Rebel, and Authority. The sliders show the levels of each trait, with the Elite trait leaning towards Mass Appeal, Serious towards Playful, Conventional balanced, and Friend leaning towards Authority. The bottom traits, Mature & Classic and Young & Innovative, are also balanced.
A collage with three parts: the top left shows a city skyline with tall glass office buildings at sunset; the bottom left shows industrial air conditioning or ventilation ducts on a building roof; the right side displays a blue logo of a company with Japanese characters underneath.

Design Concept

The client had no clear vision for their logotype, so our first meeting focused on discussion and brainstorming to explore styles that would suit both them and their industry partners.

Through this process, we established the key design directions. Since their main export is air duct cylinders for large buildings and factories, I wanted the logo to hint at their role in improving air circulation. The crescent shapes with color gradation represent airflow, while the rectangles symbolize high-rise buildings through which the air moves.

Final Logo

Abstract geometric design featuring blue 3D shapes including a cube, a cylinder, a circle, and an outlined house shape, arranged on a white background.
Abstract black and white geometric design with circles and rectangular shapes.
A digital screenshot of a website or digital presentation showing typography design details. It features text discussing font styles, including 'Apertura, Medium' and 'Acumin Variable Concept, SemiCondensed Medium,' with sample alphabets in both Latin and Japanese characters. The background is blue, and the text is black, with a section showing an explanation in English about choosing sans serif typefaces for a modern, clean look for a business logotype.
Color swatches: dark blue, light blue, black, white, with hex color codes listed next to each swatch.
Several white folders with blue company logos and Japanese text, fanned out on a bright blue background.
Stacked white business cards with black text and logo on a blue background.
Two black lanyards with silver clips hanging from the top, each attached to a plastic credential badge; one badge displays a logo, bicycle image, and contact information, the other badge is plain blue.
A brochure or document with a geometric logo and Japanese text on a white background, placed on a textured gray surface, with paper bits around.